As a case study we’ll use Fresh Culture Cafe
The Fresh Culture Cafe concept was designed to enhance existing corporate coffee stores within corporate spaces. The one in this demo was the coffee shop for BMW’s showroom. Although the store doesn’t appear to be too bad, for some reason it wasn’t effective and BMW didn’t achieve their desired results. They wanted people to spend time in the showroom, get to know the staff and enjoy excellent coffee.
We were approached to design a custom Fresh Culture Cafe that was a combination of BMW and Fresh Culture. The way we did it was to join vintage BMW wallpapers into our design, which worked perfectly and brought the entire thing together.
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The store turn-over doubled as soon as we opened the new store and has been doing so since.