If you are starting up a new restaurant, there are many things for you to take into consideration before opening the doors to the public. Reasonable prices and tasty food is not all you need to make a success of a restaurant.

Factors such as menu design, corporate colours and interior design are all very important aspects to take into consideration. One of these factors is restaurant design and layout. And although it may seem to be an easy task, there are many essentials to consider during this process.

One of the most intimidating, as well as important, design factors to take into account is the everlasting comfort versus profitability battle. How many customers can you force into one space before making your customers irritated and uncomfortable? Therefor it is very important to design your restaurant from start to finish, allowing enough space for customers to dine at ease without sacrificing space that could have been profitable to the company.

Design is not simply about spacing the furniture in a logical fashion and allowing staff and clients to be able to move from room to room. It also consists of furniture choices, fabrics, lighting, décor and ambiance. Not to mention practicality and staying within a given budget.

The type of furniture you choose for your restaurant sets the tone and mood for your customers. For instance, if you serve meals that allow customers to be seated for long periods at a time, it is important to choose cushioned or contoured chairs for optimal comfort. If you have a family restaurant it may be best to enable your customers to seat in large parties or at booths to improve sociability.

However, if you are catering for high end customers that will be dining in small parties and are looking for a romantic evening out, you may consider rich wooden furniture with soft lighting and rich colours for décor.

Space is a very important factor when dining in a restaurant. As a client, you want to be at ease and be served without necessarily sitting on top of your neighbouring diner’s table. Therefor it is essential to plan thoroughly to ensure that both staff members and clients can move easily through the restaurant. This will automatically result in better service and happier customers.

You must plan for all the types of customers you may encounter. You may need seats for couples, family meals, larger parties and special bookings. Your restaurant may also go through various trends at certain times and therefor it is often best to have tables that one can move closer to one another, to accommodate large parties, or take apart, to accommodate smaller parties.

For more information or assistance on bringing together your dream restaurant, give Brand Inventors a call today.

The design and atmosphere of a store is everything. If people are unwilling to even come in through the door then client potential is lost. Think of it like those first few moments when you enter an interview and the employer decides in seconds whether you will fit in with the rest of his staff. In the same way as soon as a customers look at the store they know whether it is their kind of store. In a fast paced world people make snap decisions very quickly. So what can you do to improve a retail store?

Plan

Plan the kind of customers you wish to attract. A toy store and a music store will attract very different kinds of people. Before opening up spend some time researching other stores that fit into your type. Decide what you like about them? Don’t be afraid to ask people their opinions. The worst thing they can do is knock you back but if someone shares their thoughts with you it could be life-changing.

Location

Make sure it is in an eye-catching spot so that people can find it easily.

Be Imaginative

You are selling a dream to your customers, the dream of the exquisite crystal vase in their home, the rocking horse that would be perfect for their daughter’s birthday. Use color to attract them. Think about the meaning of color and whether it is tasteful. In a baby shop you may have cozy pinks or pastel blues. In a shop for teens you may want exciting colors or patterns on the walls that stand out from the crowd. Be imaginative in the use of the display window which will attract people through the door. Remember all the seasons and special events taking place so you can capitalize on them such as Mother’s Day and Christmas.

Use Music

Use music to draw in the customers. If your shop is aimed for teens then use the kind of music they like. If you’re unsure then find out, listen to the charts. For older people you may want gentle music that is a pleasant distraction without irritating them. This will help create a pleasant atmosphere. It will drown out the sound of complaints or arguments in the store.

Clear Signs

Nothing is more frustrating to a customer when areas aren’t clearly signed or items priced. A happy customer will be able to find what they are searching for with minimum fuss. For clothes you need size and gender clearly labeled. For groceries have signs for the different kinds of products.

Easy Access

Easy access for buggies and wheelchairs keeps customers calm. Have wide aisles. Use mirrors to create the illusion of space.

Friendly Staff

It may sound obvious but it is surprising how many stores you enter and the staff don’t seem to care. If staff are helpful and show customer care it immediately creates a pleasant atmosphere for everyone. Potentially unpleasant situations are diffused. Shy customers don’t feel afraid to ask for help and will return again.

The kind of design or atmosphere you have will make or break your store. Make it a pleasant experience for your customers.

Choosing Corporate Colours

A strong part of creating a corporate identity is by choosing the correct colours. As people of the general public make different associations with various colours, there is a lot to take into consideration when creating a logo and branding for your company.

Research reveals that people make subconscious judgement about a person, an environment or a product within the initial 90 seconds of viewing and a large percentage of these judgements are based on colour choices.

For many companies, choosing a correct colour for their brand symbolises their product and is specifically chosen to allow a certain product range stand out amongst others.

Colours also have a functional impact on readability, eye-strain, ability to attain attention and ability to be seen at night. Thus it is important to take the various uses for your corporate colours into consideration, such as printing, signage, décor, website design and marketing media. For instance, a logo may look fantastic when incorporating yellow and white into electronic signage but may be more difficult to read on a menu or a business card.

Psychologists have documented that “living colour” does more than appeal to the senses. It also boosts memory for scenes in the natural world.

Examples of associations that people may make while looking at specified colours are as follows

  • Red – Dynamic, Vital, Romantic, Commanding, Alert, Rebellious, Visible, Hot and Fun.
  • Orange – Helpful, Burning, Cosy, Abundant, Warning, Flavourful, Festive, Active, Excited, Communicative and Inspiring
  • Yellow – Young, Visible, Bright, Cheerful, Light Weight, Curious, Coward, Playful, Nutritious, Ill and Expanding
  • Green – Patient, Natural, Adventurous, Relaxed, Athletic, Unfortunate, Lucky, Balanced, Safe and Sharing
  • Blue – Technical, Deep, Freedom, Educated, Protective, Lonely, Peaceful, Cold, Clean, Authority and Formal
  • Purple – Intelligent, Artistic, Aloof, Luxurious, Royal, Vain, Fantastic, Melancholic, Feminine, Fragrant and Solemn.

When starting a project from scratch, it may appear difficult to choose appropriate colours at first. However, tips that may come in handy include using contrasting colours, complimentary colours and various shades of the same colours. Your branding may need warm or cold colours.

It is highly recommended to use as few colours as possible as it is often best to keep branding as simple and striking as possible. By using a large variety of colours one usually creates a very chaotic and uneasy feel that may not appeal to many clients. Things that you may also need to take into consideration are as follows:

  • What market are you trying to reach with your brand, for instance: Women, children, young people etc.
  • Is your product or service seasonal, for instance something that is only popular over Christmas or in summer months?
  • What colours are your competitors using? Should your colours be similar because of standard expectation or should your colours be different to allow you to stand out.
  • What is the company culture you would like to communicate to the direct public?

It may take some time to establish your corporate identity. After you have chosen colours and a logo, you may find the need to change or adapt your identity as you adapt within the market place.

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